Som ett brev på posten efter mitt förra inlägg, kommer nu information om att Google testkör Cost Per Action, CPA med ett antal Adsense-publicister.
“Let’s not mince words. This is Google’s ValueClick (VCLK) killer. Google has greater resources than ValueClick, a larger advertiser base, and the advantage of being able to offer publishers a full range of ads based on page views [CPM], clicks [CPC] and now actual purchases or leads [CPA]. Google can translate the performance of all these ads into “effective CPMs”, allowing publishers to compare and optimize for whichever type of ad produces maximum revenue.”
Detta ska bli mycket, mycket intressant att följa med avseende på vad jag tidigare skrivit. Jag ser fram emot fler kommentarer från dig som följer detta!
Även Problogger har några intressanta synpunkter.
June 22nd, 2006 at 10:12
“What would happen if the largest online advertising network in the world decided to skip past issues like click fraud by integrating an affiliate style advertising program straight into their already popular network? Apparently, Google is ready to ask that question and everyone else is awaiting the answer.”
Saxat från http://www.searchengineguide.com/laycock/007810.html